VP of The Marketplace, SeatGeek
Bobby Graham is the VP of The Marketplace at SeatGeek where he oversees the majority of SeatGeek’s secondary business. Bobby graduated from University of Rochester’s Simon Business School with his MBA in Finance, Accounting, and Entrepreneurship in 2013 where he developed a hatred for all things cold and snow related. Bobby began his post-MBA journey running Global Payments Strategy for American Express and was promoted to lead the Global Client Group’s Online Portfolio where he oversaw the American Express and Ticketmaster/LiveNation partnership, eBay/StubHub partnerships, and a number of other high profile online merchants. Bobby then made the move into marketplaces and ticketing directly by working as the Head of Inventory Strategy for Sports at StubHub. SeatGeek then presented the opportunity for Bobby to run their Inventory Team and he was quickly promoted to run the majority of SeatGeek secondary business lines including pricing, inventory strategy, marketplace health, and other divisions. Bobby’s goal has always been to transition the ticketing industry from an inefficient set of disparate markets to a more fluid and dynamic industry that resembles Wall Street in terms of information flow, product offerings, leverage opportunities, and creative investment strategies which will increase overall liquidity for the industry at large.