Ticketmaster Resale | Executive Vice President and General Manager
As Executive Vice President and General Manager of Ticketmaster Resale, Larry Plawsky runs the company’s resale business. He plays a leadership role in advancing Ticketmaster’s continued success in resale, defining and delivering products and services that enable content holders, professional resellers, and fans to prosper. During Plawsky’s tenure, he has championed the benefits of resale, particularly TM+, with content holders; supported the development of Trade Desk and Trade Desk POS to make it easier for professional resellers to list and sell tickets; and advanced new initiatives to expand brokers’ selling channels, such as enabling Ticketmaster to sell third party events on Ticketmaster.com.
An operating, marketing, and e-commerce executive, Plawsky has more than 20 years of experience leading consumer businesses, with an emphasis on leveraging digital technology to accelerate growth and improve customer experience. Prior to joining Ticketmaster in 2015, he served most recently as Senior Vice President and General Manager of the Consumer Division of FTD, Inc., a $1.3 billion, multi-channel flower and gifting company. Earlier in his career, Plawsky held senior brand management positions at some of the country’s leading consumer companies including Procter & Gamble and Beam Global.
A native of Plainview, New York, Plawsky received his bachelor’s degree from Washington University in St. Louis and an MBA from Northwestern University’s Kellogg Graduate School of Management. He lives in suburban Chicago with his wife, Rachel, and their two children.